Catapult Target Profiling, LLC to acquire Data Direct Inc, one of the nation’s leading database management and database processing service providers
At Catapult, it has always been our endeavor to acquire the expertise and technologies that can help you succeed in your lead generation and sales initiatives. To this end, we are pleased to announce that as of January 1, 2005, one of the country’s leading database services providers, Data Direct Inc. will become a part of Catapult Target Profiling, LLC.
Data Direct’s proven expertise and proprietary technologies in database management and data processing will be a perfect compliment to our contact discovery, telemarketing and sales process consulting capabilities. With this acquisition, we will now be able to help you convert your contact databases into strategic resources that are a continuous source of high quality leads.
This acquisition also underscores our strong belief in the importance of clean and complete contact databases to the success of any lead generation and marketing program. According to a recent study conducted by The Data Warehousing Institute, businesses in America lose in excess of $600 billion annually due to low-quality data. Needless to say, the biggest impact of this is felt by marketing managers, database marketers and telebusiness professionals who rely on their contact databases to keep the sales pipelines filled with high quality leads. Our enhanced portfolio will allow us to provide you with services that ensure you do not suffer from the results of ineffective data management.
The specific data related services that we will be adding to our portfolio include:
- Merge/purge and match/consolidate operations to clean existing databases
- System development to capture and clean incoming campaign data
- Automatic incorporation of incoming data from campaigns into CRM applications
- List enhancements
- Database standardization
We are also proud to announce that Bob Moore, the Founder and CEO of Data Direct, will be joining Catapult as the new Vice President of Database Operations. Bob brings with him over twenty years of experience and has been recognized for his expertise and pioneering work in the field. Today he is Database Chair for the Northern California chapter of the DMA. As head of Catapult’s new data services group, he will report directly to me.
Having worked with them for over three years, we are confident that Data Direct is the right partner for us in this bold and strategic move and this merger will be beneficial to both organizations. Since 1988, Data Direct has been helping organizations like Cisco, Applied Biosystems and The American Red Cross to manage their contact databases. We are very confident that they will be able to do the same for your company. Please feel free to contact me if you would like to know more about this merger or the new services we are offering. To have a sales representative contact you please click here.
With best wishes for the New Year,
Dennis Totah
Founder and President
Catapult Target Profiling, LLC
Give us data. Get results.™ |
